High Value DMM Activities

Written By Chris Galanos

In the Fall of 2020, I shared with our Ongoing Coaching group an article written by Steve Smith called “The S.O.I.L.S. of the CPM Continuum.” In this article he discusses the best ways to spend your time at the various stages of catalyzing a movement. I wanted to share this article with our coaching group & discuss practical applications for the contexts in which we’re working. In this video we discuss:

  • What we need to be doing day-to-day in pursuing DMM

  • The percentage of time that should be spent on various DMM activities

  • Why it’s so important to look for insiders in your target area

  • The difference between an insider & an outsider

  • How your time investment changes at various stages of DMM pursuit

Chris Galanos
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